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E3 2020 cancellation: Xbox and Ubisoft look for alternatives to advertise their products

E3 2020 cancellation: Xbox and Ubisoft look for alternatives to advertise their products

After the decision to cancel the fair for the coronavirus, the companies will try to announce their news through other formats.

The ESA (Entertainment Software Association), has made the decision to cancel E3 2020 due to the threat of the Wuhan coronavirus (COVID-19), a story that was taken for granted but has taken a few hours to become official. Through a statement, the organization has reported that it will try to celebrate an online alternative, an initiative that has been added by some companies in the sector, such as Ubisoft or Microsoft, which have already published a small update on their social networks.

This edition of the E3 was particularly important, given that those of Redmond planned to present and show Xbox Series X, their new generation machine. In the case of PlayStation 5, Sony announced months ago that they had no plans to attend the Los Angeles event, since they chose to hold their own meetings with the fans. In the end, none of the companies will be present in Los Angeles. What alternatives are raised?

Ubisoft and Xbox profile their own online events

In a statement posted on social networks, Phil Spencer has made it clear that Microsoft is already considering new options. “The E3 has always been an important moment for the Xbox team. Since this decision has been made (cancel the fair) this year we will celebrate the new generation of games with the community and with all those who love to play, through an Xbox digital event. The details, hours and more will be revealed in the coming weeks. ” They do not confirm whether they will introduce the event into the online streams in which ESA is working for the digital version of E3 2020.

For its part, Ubisoft has posted a joint statement with the company and E3 logos. In addition to regretting the situation, they maintain that it is the right decision to safeguard the health of all present. The French company says that they are already working on an online alternative, although they have not offered specific details.

According to Kotaku and the journalist Jason Schreier, Warner Bros. Games was working on a press conference that was to be held in E3 2020. It was the first time the company had organized something like that at the Los Angeles fair. According to the American media, the new Rocksteady game, creators of Batman: Arkham, as well as the new game of the bat man were going to be presented during that event. Also that title of Harry Potter that leaked long ago, in 2018. It is not clear if they will move this presentation to a streaming or if they will do something completely different.

About author

Chris Watson is a gaming expert and writer. He has loved video games since childhood and has been writing about them for over 15 years. Chris has worked for major gaming magazines where he reviewed new games and wrote strategy guides. He started his own gaming website to share insider tips and in-depth commentary about his favorite games. When he's not gaming or writing, Chris enjoys travel and hiking. His passion is helping other gamers master new games.

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