Both companies recently announced their collaboration, which materializes in a completely new product.
Nintendo and LEGO revealed that they were working on LEGO Super Mario, a product of which nothing was revealed, but which now comes to light through a trailer. It will not be a video game, but neither will it be a traditional toy, but will combine both realities to turn the figures into interactive devices. According to the press release, the product "will change the way people interact with Super Mario in the physical world." Its launch is scheduled for the end of the year and it will not be necessary to have a Nintendo Switch, since it will work completely autonomously. Those in Kyoto have an expansion plan that will go beyond video games.
According to the information, both companies share their "passion for innovation and gaming", so the alliance has allowed us to reimagine the LEGO building experience, which opens the way to "a new way of playing inspired by" the Super Mario character. "It is not a video game nor is it a traditional LEGO set," they say in the press release. Instead, "LEGO Super Mario is a new product line introducing an interactive LEGO Mario figure" capable of collecting coins in "real life levels" created with LEGO pieces. "
Mario + #LEGO = #LEGOSuperMario! @LEGO_Group
👉 https://t.co/TNTBPvhZWn pic.twitter.com/6OLc4pEGYh
– Nintendo Spain (@NintendoES) March 12, 2020
Nintendo star comes to the real world
They promise that thanks to LEGO Mario, children will experience a way of playing that they have never tried before, since "Super Mario will come to life through the physical world of LEGO and the levels of challenge and style" that are part "of the same DNA that the toy company has been establishing throughout the different generations.
"We are very excited to bring Mario into the physical world through this interactive and social game," says Julia Goldin, head of marketing for the LEGO Group. “With this experience we will help millions of children who love Mario to relate and play in a completely new way, in which they will control creation and play games with their favorite character. Thanks to the incorporation of the latest digital technology, LEGO Super Mario is a highly social, interactive and collaborative game. ”
Takashi Tezuka, from Nintendo, has stressed that he has always liked LEGO products because they "help children use their imagination to play." The new product they have created together "seeks to combine two different play styles: one in which you freely build Mario's world and another in which you play as Mario in the world you have created." Both companies promise more information in the future.
