Now that the basic specifications of the PS5 and Xbox Series X are known, there are also new estimates of the possible end-user price, which analysts now see well below US $ 500.
The Omdia Research Marketing Analyst Steven Bailey has now expressed himself on the basis of the latest information, who believes that Sony and Microsoft will definitely stick to the launch of the consoles for Christmas 2020, despite the global crisis. Above all, he sees the reason for this, that the planning and implementation of a console launch consumes a lot of money and time and that you know exactly that they have to get the new generation going.
“It takes billions to launch a console, and it can take years to plan. Logistics is confusing once they start pulling the curtain a little bit on topics like marketing spending. They chose 2020 rather than 2021 for one reason: because they know they need to start a new console cycle. ”
Price has psychological aspects
Regarding the price, one believes, above all, to see psychological aspects, which many find comfortable at $ 400 to $ 500. Everything about it is generally considered expensive, as the past has shown.
“Prices for both machines were obviously already in the region of $ 400 to $ 500, and $ 500 in particular is such a psychological hurdle that we believe manufacturers will be more likely to take additional costs in buying rather than this To take risk. It is more important to get people on the platform than to invest in them at short notice. It's a long-term habit that brings money. "
However, whether the analysts are right will only be seen in the coming months or the latest at Christmas.
