The company that owns PlayStation plans a plan that encompasses three different sectors, including the entertainment industry.
Sony Corporation has announced the establishment of a $ 100 million fund to alleviate the situation caused by the coronavirus. In a press release, the Japanese company has revealed that "Sony Global Relief Found for COVID-19" will focus on three different areas: helping people who are on the front lines of the fight against the virus, supporting children and educators who have to work remotely, and help members of the creative community in the entertainment industry, "which has had a major impact with the spread of the virus."
The company has detailed that $ 10 million will go to a fund to fight the virus, the Solidarity Response Fund, organized by the UN Foundation and Swiss Philanthropy Foundation. Other organizations such as Doctors Without Borders (MSF), United Nations Children's Found (UNICEF) or the United Nations High Commissioner for Refugees (UNHCR) will also obtain it. The intention is to offer medical support to workers and others who are exposed to the virus during their fight. "Sony will also work with its external partners to explore ways that can support activities to prevent expansion."
Photo: Enric Fontcuberta EFE
When it comes to education, they highlight the fact that children are missing their educational opportunities due to school closings. The Japanese are considering options to provide technology that offers the possibility of reinforcing their educational activities. They will collaborate with educators to implement those methods.
The impact that the coronavirus has produced in the entertainment industry has been very strong, both in music, film, video games and animation. Sony explains that they are working on solutions to help industry professionals who have suffered cancellation of live concerts or events. In the most severe cases, film and television projects have been canceled.
The president's statements
Within the company, employees will benefit from a support program. Kenichiro Yoshida, President and CEO of Sony Corporation has wanted to show his condolences with the families of people who have experienced the death of a loved one by COVID-19, while extending his sympathies to all those who have been seen affected. “In order to overcome these unprecedented challenges that society faces, we will do what we can, as a global company, to help people who are on the front lines of the battle against COVID-19, the children of the future and all those who have been affected in the creative industry. ”
Sony will continue to work with its partners to try to find mechanisms to offer new solutions.
Source | Sony Corporation
