World Rally Championship commercial rights have just changed hands: French automaker Cosmobilis and investor Park Square Capital announced a long‑term agreement that will replace WRC Promoter GmbH as the commercial owner of the WRC and the European Rally Championship.
New Executive Leadership and Vision
Former Lotus and McLaren chief Eric Boullier will steer the WRC as its new CEO. Boullier’s background in one‑formula racing is expected to infuse fresh insight into the sport’s marketing and technical strategy.
FIA officials stated the deal marks “the biggest event in rallying history,” pledging new investment that should strengthen the WRC’s global footprint. A full‑scale strategy is slated for presentation at Rally Paraguay later this month.
Drivers Voice Hopes for a Revitalised Championship
Hyundai’s Thierry Neuville, who is uncertain about his future in the series, welcomed “the long‑awaited announcement” and urged collaborative work between teams, drivers, and promoters to restore the championship’s stature.
Ninth‑time world champion Sebastien Ogier noted the deal may be crucial as the sport heads toward a 2027 technical overhaul and a new calendar. “Fresh blood and ambition are welcome,” he said, acknowledging the need for change.
Rally 1 rookie Jon Armstrong also expressed optimism: “They come from a different façade of motorsport. I’m excited to see how they steer the WRC forward for a broader audience.”
Next‑Step: 2027 Rules and Calendar
The far‑reaching contract is expected to facilitate the release of 2027 sporting regulations and the official schedule once the new owners settle the commercial framework. The WRC’s future has evidently entered a decisive phase, as stakeholders collaborate to ignite the sport’s next chapter.
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