EA Exec insists in‑game ads should feel natural, not forced, and must fit the game.
EA’s senior advertising officer has announced a new strategy to embed brands directly inside PC and console titles, insisting the campaigns must feel natural and not intrusive. EA’s Advertising Vision Gets a Sports‑Focused Weapon Alexander Dao, head of EA’s advertising unit, emphasized that sports titles are the most conducive platforms for in‑game billboards, TV panels, […]

