The Japanese company already thinks about the jump towards the next generation of consoles, which will begin at Christmas 2020 with many new features.
Sony is already preparing what will be its fifth generation of home consoles, PlayStation 5. The Japanese company, which reported just a few days ago a base of more than 102 million units sold for PS4, will have the task from Christmas 2020 to convince that huge community to take the next cycle.
Jim Ryan, CEO of the brand at Sony Interactive Entertainment, is aware that managing to overcome the barrier of 100 million units is a commercial milestone and, therefore, the better a generation the more difficult the next one will be. "We have done very well protecting and improving our brand," he says. “We have done well with our exclusive content, which has been a differentiating element. But I think what is really interesting this time is the community we have managed to create, ”he adds.
“As we approach 2020, one of our tasks – surely the main one – is to take that whole community and make its transition from PlayStation 4 to PlayStation 5, on a scale and at a pace that we had not offered so far ”, In an easier and more organic way. An element that will play in favor of this purpose will be the backward compatibility, already confirmed at least with PS4. They are working on this feature.
To make it easy to move from PS4 to PS5, Sony details how they are improving their way of working internally. "One of those (changes) is in the way we work, in the way we organize ourselves." Organization, global marketing and communication are some of the elementary pillars for them: playing their cards better than the rest.
Christmas of 2020. PS5 will be “the fastest console in the world”
Because as he added himself, PS5 will be a console that offers developers many advantages when programming, which will make things easier for studios to have a friendly architecture. Sony knows that it wasn't always that way; in fact, with PS3 they recognize that they had “a moment of arrogance” and, finally, sales fell. It has not been so with PS4, one of the most successful consoles in history, and they do not want it to be the PS5 scenario either.
The PS5 CPU will allow you to recreate better kinematics and more realistic worlds; This will ensure that AI can be more advanced and developments are streamlined.
The launch of PS5 is planned for Christmas of 2020, although we still do not know exit games or price; a console that wants to become "the fastest in the world". Yes we know details of its promising command, which will incorporate news and improvements regarding the DualShock 4.
