Although revenues from the monetization of games like Mario Kart Tour have not increased, they seek to expand their audience.
Nintendo has come to mobile devices to stay, that is something that is evident not only by the number of video games that are already on iOS and Android, but also because the company itself has made it clear that it is meditating on new market-centered ideas of mobile phones In the question and answer session open during the presentation of the financial results corresponding to the third quarter of the fiscal year (ends March 31), a shareholder has asked about the company's situation in that market.
"I thought that monetization would accelerate with the launch of Mario Kart Tour, but despite the fact that the number of players has increased, it doesn't seem to have had an impact on sales." Next, the shareholder asks whether the business model is focused exclusively on expanding the number of players who have access to Nintendo's intellectual properties, rather than focusing on short-term monetization.
Furukawa believes they are going in the right direction
Shuntaro Furukawa, president of Nintendo, believes that they are making progress in terms of "expanding the number of people who make contact with Nintendo IPs." Stresses, in particular, that Mario Kart Tour downloads have experienced "solid progress." The forecast is for this trend to maintain an upward drift in the future.
“In addition,” continues the president, “specific franchises such as Animal Crossing: Pocket Camp or Fire Emblem Heroes have built lasting relationships among our consumers through their operations,” so they have become a “point of contact” with customers from a different approach to what they are used to, that is, the console market.
"The first objective of the mobile market is to put Nintendo games and characters in contact with the vast number of consumers that cannot be reached through videogame systems." Ideally, “this helps maximize Nintendo's business globally. And yes, we are considering new ideas for the mobile market and we will continue working on developing games, ”he concludes.
Mario Kart Tour is the most recent title developed by Nintendo for iOS and Android terminals. Other games like Super Mario Run, Fire Emblem Heroes or Animal Crossing: Pocket Camp are part of this catalog. According to Nintendo, all its sagas are likely to appear on mobile.
