The company has expressed its regret at having broken the agreement that was close with the ESA, organizer of the E3 every year. They explain what happened.
The E3 2020 is news again and not for something positive. The iam8bit company, an expert in the production of public entertainment events, has renounced its willingness to assume the creative direction of this year's edition, planned from June 9 to 11 in Los Angeles, California.
As they explained in their official Twitter account, this producer, who in the past has organized all kinds of events related to the world of cinema and music in the United States, was convinced that her idea to revitalize the E3 2020 was going to be key to an "evolutionary experience"; nevertheless, the agreement that narrowed them with the ESA (Entertainment Software Association) has come to an end before beginning to prepare a key edition, sprinkled hopelessly by the concern generated by COVID-19.
"It is a shock of emotions to communicate that iam8bit has decided to resign as Creative Directors of what was going to be an evolutionary experience with the E3 2020," they begin. “We have produced hundreds of video game events and community events; It was a dream to be immersed in E3. We wish the best of luck to the organizers. ”
It’s with mixed emotions that @ iam8bit has decided to resign as Creative Directors of what was to be an evolutionary # E32020 floor experience. We’ve produced hundreds of gaming + community events and it was a dream to be involved with E3. We wish the organizers the best of luck.
– iam8bit (@ iam8bit) March 5, 2020
They have not transcended the details that have caused this decision. For its part, ESA has repeatedly explained how it wants to evolve a fair with less informative interest every year; also for the big brands. They want to "live up to it."
Los Angeles, in a state of emergency for fear of the coronavirus
This same week we have learned that Los Angeles County, California, has declared a state of emergency for fear of the Wuhan coronavirus. After registering the first death and a figure approaching the hundred infected in a dozen counties, from the United States have begun to propose the first protocols for action to combat the virus.
Unlike the GDC (Game Developers Conference), which has been postponed, ESA has issued a statement explaining that E3 2020 is moving forward and will not be canceled; but they recognize being in direct contact with Centers for Disease Control and Prevention (CDC) and the World Health Organization (WHO) to know in detail how to act if the situation worsens.
Who will not be, in any way, in the E3 2020 is Sony, which will cause casualty for the second consecutive year. This condition will allow Microsoft to present everything it wants about Xbox Series X without its great competitor aside. Nintendo, with a catalog of Nintendo Switch for 2020 still to be unveiled, will also be in Los Angeles.
