The recent announcement of LEGO's collaboration with Super Mario makes clear the company's intentions. There will be more crossings with other companies.
Nintendo will continue to explore ways of collaboration with other companies in the future; not only with video games, but with other business models with which to amortize their franchises. Shigeru Miyamoto, who has recently granted a twelve-page interview to the Japanese medium Famitsu, has commented on his plans for the future to take advantage of the success of his large licenses.
More collaborations in the future not only with video games
After successful collaborations such as Mario + Rabbids with Ubisoft and that already announced crossing between LEGO and Super Mario that we barely have information about, the Japanese creative has declared that his will is to find new opportunities with which people from all over the world may know, in one way or another, his characters; from Mario to Donkey Kong through Link and many others.
LEGO x Super Mario, future official collaboration. It is unknown what exactly it will be.
“We want to expand our video game characters to a variety of records; not only in video games, but always maintaining its value, ”he says. It is possible to say that this interview took place before the announcement of LEGO x Super Mario, an announcement that is unknown if there will be a video game, a line of toys … or both.
“In other words: we will be collaborating with several other companies. If we succeed, we can create more opportunities for people to be in contact with our characters on a much larger scale than usual. ”
In 2015, Nintendo sold several special amiibo compatible with Skylanders: SuperChargers (Activision)
In that interview, Shigeru Miyamoto explained what his real role was during the development of The Legend of Zelda: Breath of the Wild. He has also explained in detail his opinion for which he believes that Nintendo does not "only sequels", but that each new iteration makes sense in its sagas. On the other hand, the plumber's father has also detailed the reasons why he has given the green light to a new Super Mario movie.
With an E3 on the verge of cancellation, it is unknown when Nintendo will reveal its ads for the second half of 2020.
Via | English translation: Nintendo Everything
