EA starts a campaign in its studios around the world through which its workers can make donations to local initiatives against Covid-19
Electronic Arts, the famous video game company that houses brands as powerful as Battlefield or FIFA, has started a new solidarity campaign against the coronavirus through its different development studies around the world. This is the EA YourCase program and which aims to finance with donations of 2 million dollars the donations that its workers can make to local initiatives in the fight against the Covid-19 pandemic.
EA starts its solidarity campaign
Thus, as pointed out by the GamesIndustry media, EA has already started a solidarity campaign through many of its workers at different company headquarters in various countries. So much so, that in the United States a virtual food collection campaign has been launched, while in Canada, food banks have collaborated and donations of cleaning materials have been made to hospitals in the country.
On the other hand, in other countries with headquarters of EA such as Sweden, disinfectant material and masks have been donated to hospitals and other health centers. Also, EA has already organized several charity tournaments to collect funds in the fight against the coronavirus through two of its most popular and massive titles such as FIFA 20 and Madden NFL 20 with more than $ 250,000 raised for the organization International Federation Red Cross and Red Crescent COVID-19 Response.
“Thank you to everyone who has shared their support for local organizations; your ideas are our inspiration. We hope to continue expanding the impact that we can generate as the people of Electronic Arts, helping communities around the world during these difficult times, ”they point out.
