Phil Spencer says they want to keep the games enjoyable and that people are healthy and safe. This is not the time to think about business.
The situation of quarantine by the coronavirus has caused that the consumption of video games has grown and in many ways in all senses. A situation that allows the industry to be in a healthy moment in terms of numbers, but which is delicate due to the current world crisis. Phil Spencer, head of the Xbox division, is clear about it and that's why he warns: "The pandemic has inundated new players, but it is a bittersweet victory, since we wouldn't want to get here this way." In this sense, the boss of Xbox has already said that they do not plan to take advantage of the situation.
"We want to be very cautious and not take advantage of the situation. We are not doing any business tactics or other different things. We are simply trying to keep the services running, make the games enjoyable, keeping our networks healthy and safe. AND We will be there as long as it takes. I am proud to be able to offer this type of activity to people, "he says in declarations, where he adds an interesting reflection:" How do you feel when the video game world is doing well while the world is suffering? "
Unalterable principles and values
Spencer also recalls that "our opportunity is to stay on our principles and our values, and be there when customers need us", so they did not want to take advantage of the current situation to devise more aggressive recruitment strategies at a delicate moment. Since, as reported in the Bussiness Inside article, while there is enormous industry success due to the current situation, millions of people – friends and family – are losing their jobs.
The moment of video games is now being at the level of consumption. It is demonstrated with the peak of concurrent players that Steam is surpassing in recent days, or the 27 million registered users in Fortnite for the Travis Scott concert and the unprecedented success of Animal Crossing: New Horizons in digital sales.
In another order of things, it is expected to be an "exciting" week as far as Xbox Series X is concerned, since Phil Spencer anticipated that they were finalizing details for the detailed presentation of the new console, something that is expected to see at the end of the week.
