A recent report informs the continued small decline in interest in investing in integrated purchases within the most successful video games on the market.
Video game users' investment in additional paid content has stagnated in 2019. A recent report published by SuperData reveals that players are spending less on microtransactions than in the first bars of 2019 and the months of highest spending in 2018; a continued decline that has not stopped in the last semester.
According to the report, during 2018 peaks were experienced in both mobile and PC and consoles, but the interest of microtransactions and other additional paid content for video games such as FIFA 20, NBA 2K20 or Fortnite: Battle Royale has not only stopped grow but has begun to descend gradually. Expert analysts point out that this type of fluctuations end up resulting in a stabilization.
More spending on fewer games per user
Nor have these types of content ceased to be profitable, they are simply falling to a possible base with better and worse moments, depending on the year. In any case, that ceiling that seemed to never reach can now be calibrated, at least if new spending records are not produced in the near future.
Fortnite, which has been during the last year and a half an absolute leader in the operations integrated in all the platforms where it is available, has experienced a fall of 16% to 10% of players who buy microtransactions on PCs and consoles. In 2018, between 30% and 36% of months were signed.
Worst percentage are having games like Destiny 2, FIFA 20 and Madden NFL 20, the latter especially notable in the North American market, where only 2% of the players contributed additional income during last September. However, the overall result that is concluded from the Reviews is that 51% of the players are not spending a single dollar on additional content, more than half. Among those who do invest, the range with the highest volume is that of those who spend less than $ 10 on average, 16% of the total. Now more money is spent on less games; less was invested before but in a greater number of titles.
Companies evaluate how to design their games in the long term to continue making economic revenue beyond the initial purchase. Meanwhile, Call of Duty: Black Ops 4, Fortnite, GTA V and Minecraft are the games where more integrated purchases occur.
