The CEO of CI Games, Marek Tymiński, reflects on what it means to try to launch a full-price AA at this point and with the free to play booming.
At a time where free to play games or video games that adapt to the game as a service it is increasingly difficult for high-budget projects to endure many weeks at full price. We have seen it with great AAA productions throughout the generation; except companies that serve as an exception to this rule. Marek Tymiński, CEO of CI Games, has reflected on how to face future deliveries of the Sniper Ghost Warrior saga and its initial price.
Only large publishers can afford to go out at full price
As he comments in a meeting with GamesIndustry, “the level of expectation that people have today with full-price games is very high; Only if you really have a high budget is when you have a chance. ” His words are related to companies such as EA and Ubisoft, publishers with more scope to take risks and who, however, are able to read – with successes and mistakes – the games that can turn into service.
The French editor led by Yves Guillemot serves as an example works such as Rainbow Six Siege and For Honor, with communities of 45 million players and more than 15 million players, respectively. Electronic Arts knows this too with cases like FIFA, but what about medium studies?
Avoid possible commercial launch failures
CI Games, according to the thought of Marek Tymiński, is in that intermediate position between the independent and the near to the AAA, which is called AA studies. That is why future deliveries of Sniper Ghost Warrior, seen as seen with the third installment, surely weigh the idea of launching at a reduced price and not more than 60 dollars; because the conception of what a videogame should cost at the outset is changing and only few can afford it.
"Some of the elements of the game have to stand out compared to an AAA, but the biggest difference is the scope." To facilitate this reach, however, price is an element to consider.
