Virtual influencers, roll-screen phones and image-focused artificial intelligence
The South Korean company LG Electronics under the slogan Life is ON – Make Yourself at Home, presented at CES 2021, which is being developed remotely, its own vision of an interconnected lifestyle. During its press event, the company presented its new line of products and services.
The presentation began with gadgets focused on cleaning the air through the LG PuriCare line where we can now find portable purifiers, either as a mask or in a kind of pocket purifier.
Later they gave way to their TrueSteam technologies that they applied in their washing systems for clothes or dishes, as well as in their LG CordZero to clean surfaces.
On the appliance side, the South Korean brand focused its efforts on the InstaView patent, which will allow us to observe the contents of the refrigerator without having to open it to avoid greater energy consumption. Another novelty is that part of these refrigerators will make it possible to create sphere-shaped ice cubes and will integrate UV technologies into the water dispensers.
In the laundry section, they presented the LG WashTower, a single piece that will allow washing, as well as drying with artificial intelligence aggregates and advanced systems that will optimize this process.
OLED
In this section they presented a new LG OLED Evo panel technology with better image processors in the same way with artificial intelligence and a redesign of its webOS interface.
These new televisions, ranging from 55 ”to 77”, promise to considerably improve images thanks to their new ninth-generation Alpha 9 processor that is capable of rescaling content and scenes through deep learning, adapting depending on the environment. is projecting the screen.
This processor will also improve the sound of simple sources by emulating 5.1.2-channel outputs to generate a more immersive experience, it will also be able to level the volume of the sources to avoid the annoying unintended audio rises derived from the source sources themselves.
The redesign of the interface will now be focused on easy access to content and will make suggestions based on user preferences. Another change will also come in the magic remote that they now made more ergonomic through a curvature in the back and a more intuitive button layout with the insertion of ones focused on ThinQ, Disney +, Prime Video, Alexa and Google Assistant. Some of these controls will even have NFC buttons to facilitate synchronization with mobiles that have this technology.
For gamers, the linear OLED will integrate response times of 1ms, HDMI 2.1 ports like the LG OLED BX and technologies for visual comfort. And just as they were pioneers in supporting and being certified by NVIDIA with G-Sync technology, now they will be the first to support 8K 60p gaming.
It will also integrate a Game Optimizer where you can activate the VRR (variable screen refresh rate) directly and select presets for different genres such as:
- First person shooter games
- Role playing games
- Or real-time strategy titles
However, now they will have FreeSync Premium from AMD and artificial intelligence that optimizes sound, as well as reduction of blue tones.
Another of the surprises of these televisions is that they will offer access to Google Stadia and applications such as Twitch.
LG QNED MiniLED
A new technology that will allow you to have bigger, brighter screens with better dark tones and colors. This line has about 2,500 lighting zones with approximately 30,000 mini LEDs based on an 86-inch 8K TV. These will be available in 4K and 8K in sizes ranging from 85 “to 99”. The interesting thing is that part of the core technologies and OLED designs will be included in this linear.
Laptops
The brand did not hesitate to also present its new LG GRAM laptops of 14.16 and 17 inches with 16:10 aspect ratio, color accuracy of up to 99% with resolutions of 2560 x 1600, fingerprint readers and the eleventh generation of Intel processors.
LG UltraFine Display OLED Pro Monitor
This 31.5-inch screen with 3840 x 2160 resolution and 99% Adobe color accuracy will include a USB-C port, 2 display ports, 3 USB ports and one HDMI.
One of the most surprising things about the keynote was the introduction of Reah Keem, a virtual influencer who is supposedly a composer and DJ who has humanized through artificial intelligence. This character introduced the new LG CLOi robot that uses ultraviolet light to clean high-touch, high-traffic areas such as hotel rooms and restaurants.
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At the end of the presentation, the South Koreans delved into the scope that their ThinQ platform will have and gave a glimpse of a new LG Rollable smartphone of which there will surely be details very soon.
