The title of Bandai Namco remains one of the video games with the highest volume of income every month despite its age.
Dragon Ball Z: Dokkan Battle has overcome the barrier of 2 billion dollars billed since its launch, according to Sensor Tower in its latest report. Bandai Namco's free to play gacha typology video game, released on iOS and Android devices back in early 2015, is not only one of the most successful Akira Toriyama license-based titles of all time; It is also one of the biggest phenomena that are remembered in the mobile market.
Because he has reached these figures more than a year before King's Candy Crysh Suda Saga; Although the latter managed to begin to emerge to the point of being today one of the most successful intellectual properties in the digital sector. According to the document, Candy Crush Soda Saga needed something more than five years to exceed 2,000 million dollars, but the phenomenon to study in this article is Dokkan Battle – which reached 1,000 million in July 2018.
Dragon Ball Z: Dokkan Battle; revenue per quarter | Tower sensor
Territory to territory: where are the dragon balls
Dragon Ball Z: Dokkan Battle has a much more distributed percentage of revenue than King's competitor, who gets 55% of his gross turnover across the United States; United Kingdom keeps 7%. However, this porridge has managed to convince through its business model in territories such as the United States, which has contributed 452 million dollars (22%); and France, a country really passionate about Goku's expertise, with 112 million dollars so far (6%).
Both are light years from Japan's 1.2 billion dollars (58%), but the cast shows that there is not so much dependence on a single country despite the fact that the main billing territory, the Japanese archipelago, is even more dominating .
A fact that should not be surprising is that the trend of Dragon Ball Z: Dokkan Battle is to be more downloaded in those countries where there is less willingness to earn. The average spending on the app between the total number of downloads and the total amount of revenue is $ 35 (App Store and Google Play contemplated).
All in all, Dragon Ball Z: Dokkan Battle has had this year 2019 its two most lucrative months of all time. Identifying the trigger is complicated, but there are indications that point to it: daily rewards. The game has established at different points of the season an aggressive policy of gifts to the player just by logging in (logging in); with stones, gems and other materials to make the so-called summon, which is the invocation or recruitment of characters through the system of randomization of envelopes. These months of emergence were February and July; which coincide with the release dates of the movie Dragon Ball Super: Broly and the fourth anniversary of the game.
Dragon Ball Z: Dokkan Battle is currently available on iOS and Android for free with integrated purchases.
