One could slowly get the impression that the next generation of consoles will also be a struggle for the best advertising slogans. Sony and Microsoft are already having an exciting battle here, even if the final specifications of the hardware to which they refer are still not clear.
Last year, PlayStation architect Marc Cerny spoke of a “true game changer” with regard to the ultra-high-speed SSD and sees this feature as a key element that will define the next generation. Previously, PS5 job ads said they wanted to develop the fastest console in the world.
Last night, Sony Interactive President, Jim Ryan, did it again, calling the PS5 the "unprecedented speed" it will offer. However, this cannot be substantiated by technical specifications.
Microsoft is also on the go
But Microsoft doesn't hesitate to put their new Xbox Series X in the right light, which initially described their Xbox as the "strongest console" in the world, before you had to row back and reduce it to "strongest Xbox" , One continues to hold onto this and describes the Xbox as "Fastest. Most powerful ”on their own homepage. This is further underpinned by the official slogan, which says “power your dreams”.
Basically, Sony apparently relies on 'speed' for marketing, while Microsoft prefers 'power'. However, it is questionable whether the final specifications of the two consoles can be concluded with this. The Xbox One X has already proven that pure 'power' is no guarantee of success, and it still cannot assert itself against the PS4 Pro and PlayStation in general. As long as Sony and Microsoft do not come out with the final hardware specifications, everything is open.
