Williams F1 has tapped K‑pop star TZUYU to produce the official theme track for its partnership with the anime series Dan Da Dan.
Launch of a cross‑genre collaboration
The partnership, announced after a modest finish for Carlos Sainz at Azerbaijan, crowns TZUYU—known for solo work and as a member of TWICE—into an unexpected F1‑anime musical synergy.
Timing and event details
Under the upcoming triple‑header, the Bahrain Grand Prix (scheduled 2‑4 October) and the Singapore Grand Prix (9‑11 October) host the Williams Fan Zone at Marina Bay Street Circuit, where racegoers can immerse themselves in special activations featuring the new track.
Artist and organisational perspectives
“I’m honoured to collaborate with Atlassian Williams F1 Team and Dan Da Dan,” said TZUYU. She added that blending Formula 1 speed, anime dynamism, and music can deliver a memorable experience across global audiences. Luke Timmins, Williams’ Merchandise and Licensing Director, echoed, “The single voice that matches the essence of supernatural speed is her, and we anticipate a wide reach for this venture.”
Hiroshi Kamei of Dan Da Dan TV noted, “Teaming with F1 and music expands the series’ appeal. This project showcases speed, energy, and excitement, inviting more fans worldwide.”
Anticipated fan engagement
During the Singapore weekend, fans can explore the Williams Fan Zone, listen to the freshly recorded theme, and experience activations that celebrate the confluence of high‑octane racing, vibrant anime storytelling, and contemporary pop culture.
Impact on brand ecosystems
The collaboration positions Williams beyond the track, linking the brand to global pop culture and broader streaming audiences while elevating Dan Da Dan’s presence beyond anime circles.
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