Zara has debuted its first-ever Ayrton Senna line, focusing on the Brazilian legend’s off‑track wardrobe rather than racing gear.
Lifestyle Line Captures 1990s Casual Style
The collection, titled “Ayrton Senna – Senna Brands,” pulls its inspiration from a famous 1990s snapshot of Senna in denim, oversized eyewear, a loose jacket, and a briefcase beside a jet. The photograph is printed on t‑shirts, while the driver’s autograph decorates multiple pieces. The line, overseen by Senna Brands CEO Bianca Senna, showcases a mix of embroidered caps, graphic tees, sweatshirts, polos, blazers and an oversized jumpsuit, all reflecting a relaxed yet refined aesthetic.
Pricing and Availability Across Markets
Zara UK lists 13 branded items ranging from £22.99 for caps and a t‑shirt to £119 for the jumpsuit. A side‑board of six unbranded items—glass‑etached leather jacket, wool jumpers, sunglasses, belt and henley—adds local appeal, bringing the page to 19 products. Brazilian outlets offer 17 pieces with prices from R$179 to R$899. In the United States, blazers start at $169, headgear at $39.90 and graphic tees at $59.90.
- Caps (flat peak, patch): £22.99
- Photographic print T‑shirt: £29.99
- Print & contrast tees: £35.99
- Print sweatshirt, graphic stripe polo, Western patch shirt: £45.99
- Quarter‑zip sweatshirt, embroidered hoodie: £49.99
- Padded patches jacket: £89.99
- Regular fit check blazer: £99.99
- Oversized jumpsuit: £119.00
Off‑brand items include a leather jacket, a wool blend textured jumper at £69.99, a 100 % wool striped jumper at £59.99, oval sunglasses at £59.99, a braided leather belt at £49.99 and a waffle‑knit Henley at £35.99.
Senna Brands’ Expanding Influence
Since its founding, Senna Brands has experienced an eightfold revenue rise over six years and secured more than 65 licensing partners across 70+ nations, including TAG Heuer, McLaren, Ducati and New Era. The partnership with Zara signals the brand’s first foray into mainstream apparel, expanding Ayrton Senna’s legacy beyond motorsport into everyday streetwear.
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