The North American giant will explore new commercial routes through lodging centers with spaces enabled for electronic sports.
Atari has announced its new project related to video games: a hotel chain. The North American company, in its desire to offer the Atari experience in the most empirical way possible, has licensed its brand for a third hotel company to build numerous complexes with an atmosphere based on the firm founded there by 1972.
True North Studio and the GSD group, in charge of these eight hotels
In addition to the first image presented, the first details of the approach of these hotels, designed and oriented to the experience with video games, are already known. The first one will open in Phoenix, Arizona; in the future there will be more, from east to west of the United States: Chicago, Las Vegas, San Francisco … A total of eight hotels with spaces for virtual reality, augmented reality, gaming rooms, spaces to organize great esports tournaments …
A gaming hotel, in short, with the Atari brand and corporate image from top to bottom. In the absence of knowing if all the hotels will follow the same exterior design line, the first published render has a huge logo that surrounds the building on each side. At the moment, beyond these details shared in the statement, it is unknown how they will be inside, the capacity of each of the hotels and the guide price of the accommodation, because it remains to be seen if they are aimed at a mass audience or if they will be less accessible but with finishes closer to luxury. What will not be missing are the most common facilities of Western hotels: cafes, restaurants, gyms, cinemas …
True North Studio and the GSD group will be in charge of shaping this hotel complex, an operation that will receive 5% of the total amount of previous income of $ 600,000 by Atari. “By creating this new concept of hotels, we know that Atari will be the perfect way to offer guests that touch tal modern nostalgia meets the retro’ we are looking for, ”said Napoleon Smith III, founding partner of GSD Group.
The indicative opening date of the first hotel is, for now, unknown. The construction of the first, yes, begins in mid-2020.
About Atari VCS, the company's new console announced in 2017, is in the "final preproduction phase".
