SDN Digital Thinking analyzes user behavior to conclude which platform has a more positive verdict at the beginning of the generation.
A study carried out by the digital business consultancy SIDN Digital Thinking has determined the current state of the online reputation of the new generation consoles (PS5, Xbox Series X, PS5 Digital Edition and Xbox Series S), whose global launch took place this past November, Spain included.
Taking as a sample an amount of 5,000 active users between 15 and 35 years of age, on social networks, opinion platforms, forums and other media, the report issued to FreeGameTips determines that most of the criticism towards PS5 and Xbox Series X | S have been focused on its performance, price and the huge amount of hoaxes that have circulated on the networks prior to launch. Now, what are the best and worst values perceived by users?
Performance, price and hoaxes, main topics of conversation with PS5 and Xbox Series X | S
SIND Metric is the name of the tool used by the agency, a tool capable of monitoring, classifying and measuring the opinions of such a number of users, in a period from September 10 to November 25, 2020; that is, on the eve of the launch, when more attention had been placed on both PlayStation 5 and Xbox Series X | S, as well as the days after its departure, marked by a total lack of supply in stores.
The consulting firm has come to the conclusion that the performance of all platforms —power, speed, performance… – reaches the highest average acceptance by users, so that this section has fulfilled the expectations of the players: technological improvement it is sensitive and verifiable. Specifically, PS5 Digital Edition is the one that achieves the best valuation in terms of price (399 euros in Spain), which for 100 euros less than the disc version solution is presented as the ideal alternative for those who want to make the leap to PlayStation 5 without giving up any internal features.
Xbox Series X is the top-rated console from the SIDN Digital Thinking study when it comes to design. Microsoft’s platform receives approval from the largest number of participants; a robust design, sober as well as elegant, which meets the external architecture standards of the most modern computer towers. On the contrary, it is this same model that receives the worst evaluation in storage. Users consider the actual available space insufficient to install games. According to SIDN, in the case of PlayStation there is also a markedly negative opinion.
Xbox Series X and Xbox Series S
The new generation is commented on social networks: the new forums
The online study also gives space to the importance of social networks, a thermometer that reliably reflects the status of the reputation of both entertainment systems. 71% of users have preferred to express their feelings through these channels, while opinion platforms represent only 15%; the same as the digital press, which is satisfied with 14%. The consultancy also adds that 33% of the opinions expressed on social networks are neutral, while on opinion platforms 56% (that is, more than half) of the opinions tend to be negative. Finally, in the digital press, the percentage of negative comments stands at 44%.
The last point contemplated by SIDN comes from the hand of criticism. The most frequent with the launch of PlayStation 5 and Xbox Series X has been to hear opinions agitated by errors (31% and 40%, respectively), the low internal storage (11%) and the price, which worries 17% of respondents. Not exempt from criticism are the hoaxes, which arouse the satiety of 16% of Xbox Series X players (the famous smoke), added to 40% of criticism of the real problems, while the reservation problems have been the main headache 12%.
SIDN is a digital marketing consultancy founded in 2002, which offers expert services in the field of digital business. Nominated for the 4th consecutive year as the Best Digital Marketing Agency in Europe. It has a staff of more than 120 people with a high technological profile.
