The new Jacquard by Google technology connects the practice of sport with our FIFA profile while we overcome challenges and compete with friends.
EA SPORTS FIFA Mobile, Google and adidas join forces to connect real and virtual football through new technology. This is adidas GMR, a new product designed to record and monitor our movements and actions on the pitch and that this has an impact on FIFA Mobile, in the form of unlocking challenges and rewards that improve our average in the game. The system, which is launched from March 10, 2020, has, ultimately, only one goal: to take your skills to another level.
The proposal uses advanced technology, created by Jacguard by Google, by means of which a simple chip placed in the insoles of our boots will be able to follow all our movements and identify them correctly. At the technology launch, we will be able to unlock rewards for doing a 250-meter sprint, running a total of 4 kilometers, making a long displacement or taking a penalty, as well as kicking the ball 100 times, among others.
How GMR adidas works
The system is very simple and intuitive to operate. We receive the adidas GMR chip, and once loaded, we press and hold the side button to synchronize with our mobile device. Once connected, we place it inside our insole, adaptable to any type of boot, and we place the complementary chip on our other foot. At this point we just need to open FIFA Mobile and connect it with GMR technology and accept the challenges that appear to us while we play connected. Everything we achieve in the real field of play is transferred in the form of rewards to the title for smartphones.
The GMR pack brings with it a pair of official templates with the space to place the chip and its namesake for the other boot. For its part, both the adidas GMR and FIFA Mobile applications can be downloaded completely free of charge from the official Android stores and the App Store.
The adidas GMR proposal has two very clear aspects. On the one hand, to be able to offer new ways to overcome challenges, earn rewards and improve the general average of our profile in the game. Until now there were two ways: playing and overcoming the challenges of the game itself or through the FIFA Mobile monetization system. What adidas does is add a third way, transferring our effort in real life to the game. The other aspect of adidas GMR has to do with personal motivation: being able to overcome the challenges that the game offers us, competing with friends to overcome their results and incidentally, doing our best to improve on a personal level … and having rewards too in the virtual world.
Joao Félix, Principal Ambassador
Joao Félix, the young Atlético de Madrid striker who is proving to be one of the fittest players in world football, is the ambassador for Adidas GMR, and in fact has already challenged all fans of the world to compete in one of the Challenges available in Adidas GMR: Shooting Power. Because that’s what GMR Adidas is all about: overcoming challenges, improving and earning rewards for our FIFA Mobile Ultimate Team.
Joao Félix’s challenge invites us to hit the ball before it falls to the ground, with as much power as possible, something that will allow us to enter a global classification where we will be placed according to ability. The connection with social networks to find other rivals around the world is a plus to take into account: with the hashtag #GMR we can learn about the achievements of other Adidas GMR players. If you are also among the top 20 classified, the largest prizes will be for you. Do you dare to surpass the Portuguese star ?.
Jacquard by Google technology
Jacquard is an advanced technology created by Google that incorporates touch sensors in all types of clothing and accessories, with the aim of being connected with our mobile device for multiple functions, such as controlling music or silencing the smartphone without having to open it. Now they want to go one step further and enter the world of sports with this collaboration with adidas and FIFA MOBILE.
adidas GMR is available at adidas.com/gmr and in select stores, and connects directly to FIFA Mobile, available for free download on iOS and Android.
