NASCAR Europe may soon be carved into the Cup Series calendar, according to CEO Steve O’Donnell.
Crossover Plans
O’Donnell explained the current European circuit is modest, with a 50,000‑person turnout at Brands Hatch that thrives on Americana, football helmets, and cheerleaders.
Having pushed the Cup from the United States to Mexico City and downtown Chicago, NASCAR keeps adding new venues to expand its fan base.
Le Mans Catalyst
O’Donnell cited the 2023 Le Mans appearance as a spark, stating that a complete European race could highlight NASCAR’s “beat‑in‑and‑bangin’” flair in a bold statement.
Cultural Contrast
He contrasted NASCAR with Formula One, calling F1 a “different feel, different vibe” and affirming NASCAR as the “common person,” ready to “have some fun.”
If Formula One’s recent Miami and Las Vegas entries prove that the global circuit model works, NASCAR’s transatlantic leap appears increasingly viable.
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