Sony and the white club join their paths to sponsor PlayStation 5 and the rest of the services of the Japanese company. All the details.
Sony Interactive Entertainment Spain and Real Madrid have announced a strategic alliance in Spain that makes PS5 the official console of Real Madrid CF The white entity thus reaches an agreement with the Japanese firm so that the entire PlayStation ecosystem, including the PS glasses VR and the digital services PS Plus and PS Now, become products associated with men’s and women’s football and basketball clubs.
With only a few weeks to go before the launch of PlayStation 5 around the world, this union strengthens relations between both entities, who want to “elevate and take the world of entertainment and sports to the next level.” In this way, Real Madrid C. F. will have the support of PlayStation to consolidate its brands in stadiums and other public shop windows.
New bundle of PS4 Pro with FIFA 21 and Real Madrid C. F.
In addition, as of October 9, a PlayStation 4 bundle with FIFA 21 exclusive to Real Madrid CF will go on sale in Spain. Departure will have a discount of 50 euros, so that it will stay at 389.99 euros instead of € 439.99 RRP and includes the following: a PlayStation 4 Pro console with a 1TB hard drive, a DUALSHOCK 4 wireless controller, a physical copy of EA SPORTS ™ FIFA 21, a FUT 21 downloadable content code and a PS Plus 14-day free trial code.
Lilliana Laporte, CEO of Sony Interactive Entertainment Iberia, declares on the occasion of this announcement: “We are very happy to announce this strategic alliance between PlayStation and Real Madrid CF that maximizes the efforts of both brands to provide many hours of entertainment to millions of people both in the field of traditional sports, as in virtual. We are really looking forward to seeing how far we are able to go together in the future and to show that Playing Has No Limits ”.
For his part, the director of institutional relations of the Concha Espina club, Emilio Butragueño, comments: “We welcome PlayStation as the Official Console of Real Madrid CF The collaboration between these two leaders has the mission of offering our fans a connection platform between the club and the virtual world through new and unique experiences ”.
Source | Official press release
