The Japanese company explains the business movement and refers to changes in the market to justify the change.
Sega Interactive and Sega Games will be merged under the name of Sega from April 2020. This was announced by the company itself, which in the mouth of Toshihiro Nagoshi, developer, producer and one of the company's top executives, has confirmed that That will not mean any change for the consumer, although he wanted to explain the reasons for this movement in a streaming.
The parent company is still Sega Sammy Holdings, which until now did not own any company called Sega as such (although the brand name retained it). Sega Holdings, another of the divisions, was divided into two companies, Sega Interactive and Sega Games. The first one was focused on entertainment games, which included recreational video games, but also other types of machines not related to games. The second, on the other hand, was the one in charge of the development of video games for consoles, PCs and mobile devices.
The market rules
The manager explained that the company always diversified its products, since it not only designed video games, but also toys and other types of content. Later, they decided to divide the brand in two, so that each of them exercised their activity under their own rules. However, markets are changing worldwide and the company has preferred to merge them again. Nagoshi has pointed out that this is a great move for Sega, since it will allow them to make better content.
Sega Holdings will not disappear, but will be renamed Sega Group, also from April 2020. The Japanese company is currently working on a new installment of the Yakuza saga, the seventh. Although Yakuza 6 culminated the story of Kazuma Kiryu, the franchise will be renewed with a new protagonist and new game mechanics, which will mean a profound change in the combat system.
