Jim Ryan, CEO of Sony, delves into details about PlayStation. After the brief announcements shown at the recently held CES 2020.
PlayStation 5 was one of the great protagonists of Sony at CES 2020 through two images: a logo and an infographic with five great features of its next home console. Jim Ryan, CEO of Sony Interactive Entertainment, has now granted an interview to Business Insider Japan to deepen what was announced and go further: what makes PS5 special?
"It is important to offer a sense of consistency"
When asked about the similarities between the PS4 and PS5 logo, which share typography: “It is important to offer a sense of consistency in PlayStation brand products. It should be like this for anyone who sees it (the PS5 logo) to immediately and positively think: ‘I think it's PlayStation’. ”
Jim Ryan, president of SIE, at CES 2020, Las Vegas, Nevada | Business Insider | Muneyoshi Nishida
Ryan's reflection goes further through the following question. The migration from PS2 to PS3 was complex because the second member of Sony's family of domestic machines reached extraordinary figures; but it was also complex to do the same from PS3 to PS4 for a multitude of reasons plus the internal changes that were taking place in the high positions of the division. Anticipating a sweet transition from PS4 to PS5 is mandatory.
“During the migration from PlayStation 4 to PlayStation 5, there will still be a great offer for PS4 users,” they will not stop supporting it immediately. It has never happened. "This is something very important; we have an obligation towards those users, ”he says. "Similarly, we need to work on new ways to make PlayStation 5 attractive. This year will be difficult, but it will also be a very special year compared to other console releases."
About the unique appeal of PlayStation 5
Despite the continuity in the logo, the nomenclature and the corporate image, PS5 wants to be different and attractive, according to Sony. “Every time a console is launched, the processor and graphics improve. That is something seductive, there is no doubt, but we also need to have other special attractions. We have already confirmed the use of SSD memories; going to loading times that almost disappear is nothing but a great change, ”he continues.
Official PlayStation 5 logo (PS5) | SIE
Next, he talks about 3D audio and the haptic response that the next generation of DualShock will have, even without a name, with adaptive triggers with special resistance and vibration to ensure a more immersive experience. "Even when playing a driving video game like Gran Turismo Sport with a PlayStation 5 controller makes the experience completely different," he says.
“But you know, there are still more unique PlayStation 5 elements from old consoles to come. Its ‘biggest differences’ have to be announced, ”he concludes. By his words, it is intuited that he can refer to the already confirmed – but not detailed – backward compatibility, although he has not explicitly talked about it.
There is a certainty: PS5 will hit the market at Christmas 2020. Its price, launch catalog and other details await the right time to be revealed.
Source | Business Insider Japan (via Gematsu)
