It is still not clear what the PS5 or Xbox One Series X will cost afterwards, which are probably quite similar in the specifications. However, many have now agreed that the price of EUR 399 will not be feasible for launch in the next generation.
This is now underpinned again by the analyst Daniel Ahmad, who believes that the hardware will either be sold at a loss for Sony and Microsoft, or that end customers will have to pay a premium price.
The CPU / GPU, the GDDR6 memory and the NVMe SSD alone will account for over 50 percent of the production costs, if not more than 400 US dollars. In addition, there are the remaining components, transport, packaging, customs and so on, which will drive up the price. Ahmad therefore assumes that the PS5 will be significantly more expensive this time, even if one would like to avoid exceeding the $ 599 mark in order not to have to relive the PS3 debacle.
Struggling to see how PS5 / Series X can launch sub $ 400 given preliminary BOM for known specs.
The CPU / GPU, GDDR6 Memory and NVMe SSD alone would be well above 50% of both the build price and a $ 400 retail price.
It's either take a heavy loss, or price appropriately above $ 400
– Daniel Ahmad (@ZhugeEX) December 19, 2019
Perhaps you are betting on a premium price and subsidy at the same time until you can reduce production costs. But that would also mean that the launch price will probably remain for a long time. Other thoughts go towards subscription services such as PlayStation Plus or PlayStation Now in order to compensate for possible losses, but to do this you would also have to persuade players to conclude such a subscription model.
Sony immediately denied recent speculation that the PS5 will be launched at a price of $ 900 and that a premium version will even be offered. So it remains exciting what price Sony considers attractive for the PS5, which is the only and official statement so far.
