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Xbox CEO Asha Sharma Joins US Fed as AI & Productivity Advisor

US Federal Reserve logo next to Xbox CEO Asha Sharma and Xbox Logo

Xbox CEO Asha Sharma has been appointed to lead the Federal Reserve’s new “Productivity and Jobs” task force, a move that has triggered a flurry of criticism following her recent restructuring of the company.

Federal Reserve Taps Gaming Leader for Economic Advisory Role

The task force will investigate how artificial intelligence and emerging technologies influence business operations and the U.S. labor market. Sharma’s responsibilities will include analysing the long‑term effects of AI on employment, a subject at the heart of the Reserve’s current agenda.

The appointment follows Sharma’s announcement of significant layoffs at Xbox, where 3,200 workers were let go as part of a “reset” plan aimed at trimming costs and realigning product strategy. The decision was communicated to employees through a letter that highlighted sluggish growth of Xbox Game Pass and underperforming acquisitions as justifications for the restructuring.

Public and Industry Reaction to the Appointment

Critics seized the opportunity to question Sharma’s suitability, citing comments such as “She just laid off 20 % of her workforce” and “Lay people off = employment advisor.” Some voices cited the impact of the layoffs on studios like Bethesda and id Software, suggesting a disconnect between her executive decisions and the role of a labor adviser.

Opposing voices pointed to the legacy of previous leadership, remarking that Phil Spencer’s extended tenure was responsible for prior underperformance. These supporters argued that Sharma’s hard‑won decisions were necessary to restore value for Microsoft, its parent company, and its customers.

Implications for the Gaming Industry and Economy

The Reserve’s choice to enlist a high‑profile gaming CEO highlights the growing intersection between technology firms and macroeconomic policy. Whether Sharma’s experience in steering a major gaming brand will translate into actionable insights for the Federal Reserve remains to be seen.

The appointment will likely keep Sharma in the spotlight for several months as the Reserve pursues a path to adapt to rapid technological change while managing workforce dynamics.

Xbox CEO Asha Sharma Joins US Fed as AI & Productivity Advisor
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