The head of the Xbox division sends a message to fans of the brand in Spain on the occasion of the launch of the new consoles.
They are here, Microsoft has launched Xbox Series X and Xbox Series S in all major markets. These two new models open the door to the new generation, which will be completed when Sony releases the PS5 on November 19. To celebrate this special moment, Phil Spencer, head of the Xbox division, has appeared in a video addressing directly to fans of the platform in Spain. As he has commented, the Spanish market is very important for the brand.
“Hello”, he greeted in Spanish, and then switched back to English. “This is Phil Spencer, head of Xbox. I want to thank all the Xbox fans in Spain. At Xbox, we appreciate all the love and support you have always shown us. Spain is a very important market for us and we really want Spanish players to join us in this great moment in our history, the launch of Xbox Series X and Xbox Series S ”. The message ends with a “thank you very much”, also in Spanish.
Today is a very special day for the Xbox community in Spain. Phil Spencer (@ XboxP3) has something to tell you coinciding with the arrival of #XboxSeriesX and #XboxSeriesS 👇. # PowerYourDreams pic.twitter.com/VCvJWMCrpD
– Xbox Spain (@Xbox_Spain) November 10, 2020
Xbox considered continuing in the video game business
After the initial failure of Xbox One, which culminated in the departure of Don Mattrick, hitherto responsible for the brand, Microsoft assessed whether or not it continued in the video game market. As Spencer himself has revealed, it was he himself who convinced the managers that it was important to continue with it. With humor, the Xbox boss says that he offered to lead a division in which he was the last one left. I honestly think the reason I ended up in this position was because the old leaders left. “
The strategy, however, has completely changed. Microsoft is now focused on the player more than the device, so they have encouraged the development of services such as Xbox Game Pass, with the idea that users can enjoy the Xbox ecosystem without having a console. Still, Xbox Series X and Xbox Series S are two big bets on the part of the Redmond company.
Source | Xbox Spain (Twitter)
