Activision welcomes the decision to include the Battle Pass to the detriment of the Season Pass, which has brought greater economic benefits.
Everything indicates that this new business model will continue in what is to come from Call of Duty, since the inclusion of the Battle Pass instead of the Season Pass has meant an increase in the benefits of Call of Duty Modern Warfare regarding Call of Duty: Black Ops 4. At a recent meeting of investors on the occasion of the close of the fiscal quarter and report of results, Coddy Johnson – Chief Financial Officer – reflected these good results, ensuring that the improvement was a "two-figure" percentage that He did not detail.
"Last quarter revenue grew by a two-figure percentage from last year despite the elimination of the Season Pass," said Johnson. Meanwhile, the CEO of Activision, Bobby Kotick, pointed out that there were several decisions made by the company to reach such good results, with cross-platform play being another one of them, which helped to achieve greater involvement of the players.
"I guess the best way to judge this is to see the behavior of the players and what the community is saying," says Kotick. "Our involvement grows year by year, and it's really exciting for us to see how many people are enjoying this fantastic game."
Kotick reaffirms by ensuring that he expects these changes to bring "a Call of Duty in 2020 even healthier than the previous one. We expect significant growth in the franchise in 2020 compared to 2019, as a result of these initiatives and others that are yet to be announced." .
A 180 degree turn for Activision
Indeed, Call of Duty Modern Warfare is a drastic change in the franchise's post-launch content policy, since a Season Pass that included each DLC that in turn contained new maps and weapons we have passed to a Pass model Battle that involves getting basically aesthetic elements. That said, all the news in the form of modes, maps and weapons are completely free for all players, arriving through simultaneous updates for all, without privileges. Likewise, Activision also launches timely cosmetic and thematic packs, such as the one recently launched to fight fires in Australia or to celebrate the Lunar New Year.
