The chief executive of Xbox returns happy after a trip through Japan that has led him to talk about the future of the brand, the new generation and Game Pass.
A few days ago we echoed one of the usual trips by Phil Spencer, head of the Xbox division, to Japan to get in touch with various Japanese developer studios. The country of the Rising Sun is not the most benevolent territory with the brand, and that is why Spencer has not ceased in his effort to change that since he began to occupy the position, and the result of this has been the arrival of unpublished sagas until Very little on Microsoft consoles such as Yakuza or Kingdom Hearts.
Change of course in Japan
After this last trip to Japan, Spencer could hardly be more satisfied, as shown on Twitter.
"A great week in Japan talking about Xbox Series X, Xbox Game Pass and Project xCloud with publishers and development studios," Spencer begins. "I've played announced games and to announce, we've talked about E3 2020 and talked about the future of video games. I'm always motivated by the amazing creative talent here in Japan."
Amazing week in Japan talking Xbox Series X, @XboxGamePass and Project xCloud w / publishers and studios. Played announced and unannounced games, talked # E32020 and discussed gaming's future. Always come away motivated by the amazing creative talent here in Japan. @Xbox_JP https://t.co/H2s67JG2Ie
– Phil Spencer (@ XboxP3) January 25, 2020
This change in attitude towards Japan has even been a source of joy for Naoki Yoshida, director of Final Fantasy XIV, who a few days ago recognized that things have changed under the command of Phil Spencer. "When the Xbox One was launched in Japan there were no television ads or advertising, so I thought they were happening from us," recalls Yoshida. "Under the leadership of Phil Spencer, Xbox's attitude towards Japanese games has changed radically, with the imminent arrival not only of Final Fantasy XIV, but also of Phantasy Star Online 2. It has made a great effort to make it possible, and now it's very good to see it come true. "
It is also confirmed that this E3 2020 is presented as a decisive date for Microsoft to start the next generation on the right foot, surely presenting part of its launch catalog for Xbox Series X in which the Japanese development aims to have a certain presence. The absence of Sony for another year of the angel fair leaves the American company again before a great opportunity.
