Apple TV will launch Formula 1 with Dolby Atmos during the United States Grand Prix, offering fans immersive audio on 23 October.
Enhanced Audio‑Visual Experience
Apple’s inaugural U.S. broadcast delivers 4K Dolby Vision and 5.1 surround sound, now complemented by Atmos to deepen the race’s sonic impact for viewers with compatible Apple or Dolby hardware.
Dolby Laboratories’ John Couling stressed that Atmos shifts the viewing from a flat screen to a living‑room immersive sensation, adding depth and realism to the track’s roar.
Key Officials Speak
Apple Music’s Oliver Schusser said that upgrading the sound lets fans feel the pace and intensity of each grand prix anew, advancing the overall entertainment experience.
Race Schedule
Media day starts 22 October; official coverage begins the next day with FP1 and FP2, leading to the Sunday race at 3 pm local time.
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