During the Silverstone pitlane fashion show, Marks & Spencer displayed its 2026 “Dress to Thrill” collection on a makeshift runway set amid the F1 garages.
Fifty models walked the strip, weaving through working garages and an M&S‑branded show car, featuring monochrome staples and bold racing‑red accents.
The event follows a new multi‑year partnership that places Marks & Spencer prominently across Silverstone’s calendar, including the upcoming Formula 1 British Grand Prix, MotoGP, and CarFest, while also solidifying its role as Williams’ official travel‑kit partner for 2026.
Partnerships and future events
They highlighted pieces from a collaboration with Grove and added versatile neutral looks, echoing the line’s promise of modern, great‑value summer style.
Marketing director Sharry Cramond said the venture “brings fashion to the track in a bold way that adds style, energy and excitement for our customers.”
The runway signals a growing trend of combining motorsport excitement with high‑fashion creativity, promising new event experiences beyond the paddock.
"