Since there will not be an extra Collector's Edition or similar to 'Need for Speed: Heat', EA has released a physical Ultimate Edition upgrade, which can now be re-ordered.
This includes a nice upgrade of the game without, however, delivering the game again. You get some physical extras, including a steelbook, a car model, magnets, a collector's box and a notebook. So for every Need for Speed fan, a nice merchandise.
You can pre-order the Ultimate Edition now back on Amazon.de. The delivery is possible from the 13th of November.