Snap‑On has secured a multi‑year extension to serve as the title sponsor of IndyCar’s Milwaukee Mile round, while renewing its role as the Official Tools & Equipment Partner of IndyCar and the Indianapolis Motor Speedway.
Snap‑On’s Milwaukee Legacy
Founded in 1920 in the city that shares its name, Snap‑On now runs 15 manufacturing facilities nationwide, including two in Southeast Wisconsin. The company’s return to the historic track underscores its long‑standing connection to the region’s industrial heritage.
Double‑Header Weekend Features
Fans will enjoy a Saturday “Snap‑On Makers and Fixers 250” followed by a Sunday “Snap‑On Milwaukee Mile 250.” The Free Fan Zone will host an interactive Snap‑On Experience, tool demonstrations, driver autographs, and a truck parade showcasing the company’s popular mobile exhibits.
Celebrating Skills on Track
Saturday’s event will honor technical‑education instructors, students, and partners working to close the nation’s skills gap. Sunday’s main race will spotlight the “Factory 15,” a select group of thousands of Snap‑On manufacturing associates, as well as award the Snap‑On Makers and Fixers Award to winning pit crews at both the Milwaukee Mile and the Indianapolis 500.
Commitment to Motorsport and Workforce Development
Snap‑On CEO Nick Pinchuk said the partnership reflects the company’s respect for motorsport professionals who enable thrilling race days. IndyCar CEO Mark Miles added that the extended deal highlights shared dedication to technical excellence and the people who sustain IndyCar’s performance.
"