Garena Free Fire, the free multiplayer video game (free-to-play) based on battle royale modes on iOS and Android devices, was the title most downloaded on mobile phones in 2020. The information, according to the Sea company in its latest financial report (via DotSports), shows the spectacular performance of the title in just three years; although its growth is localized especially since last 2019.
The data source used to reach these conclusions is app Annie, a mobile app performance analytics company. Free Fire thus achieves this achievement for the second consecutive year; it is not something new. Garena’s work was, at the same time, the mobile video game with the highest turnover in Southeast Asia and Latin America in 2020, as well as in India during the last quarter of 2020, after the ban on PUBG Mobile in that country last September. .
Finding the reason for the success of the title is complex; but both its free nature with microtransactions, based on the trendy multiplayer game mode and weighty collaborations such as that of Cristiano Ronaldo, actor Hrithik Roshan and musician DJ KSHMR, have led to a phenomenon that also has a great status of health on YouTube, where in 2020 it was the most viewed title on the platform with more than 72,000 million views.
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Free Fire, the video game with the highest turnover on mobile phones every month
Regardless of the region, globally Free Fire is the absolute dominator in monthly revenue generated on mobile devices. According to the latest SuperData report, which analyzes the entire month of January 2021, Garena’s title was the video game with the highest turnover through this type of device; ahead of Pokémon GO, in second place, which also experiences one of its best historical moments since its premiere in 2016. In December 2020 it was second, behind the work of Niantic; in November 2020 it was the leader and, in October 2020, third.
Although the penetration of Free Fire in the European market is more moderate compared to the countries of Southeast Asia and Latin America, the computation results in a silent phenomenon that is especially successful in those countries where the purchase of a console involves a cost too high; therefore, mobile devices become an alternative that, generally, more part of the population can have.
