GTA 6 & Modern Warfare 4 Set to Outshine Zelda as 2026’s Top Games, Says Activision CMO
Activision has warned that Call of Duty will dominate the 2026 block‑buster lineup, pitching the title ahead of both GTA 6 and the Zelda remake. Adopting a Bold Narrative Chief Marketing Officer Tyler Bahl told The Game Business that, while the market is crowded, “no offense to Zelda but [GTA and COD] are the two biggest […]

